Ahmad, the founder of Yoho had a dream and passion to turn his idea of making comfortable footwear a norm rather than an aberration. He understood the pain points of available footwear in the market that were not customized to address various issues. Ahmad wanted Pitch Books to get the entire story and end to end creation of deck such that investors would be convinced of such a huge opportunity in the market which was untapped.

Pitch Books took up the charge of making sure the story was well articulated for this segment and also showing the concept of technology in foot brand which was never before seen. Pitch Books also created a financial model for the firm with valuation to enable the company plan out its entire target of revenues and margins